Skip to content

CI

Dongwon's CI represents the company's growth to
five oceans and six continents
and its sustainability .

BRAND CONCEPT

The brand identity of Dongwon Group symbolizes its key values and identity. Dongwon Group aims to lead the living culture of the 21st century by creating value for society and enabling healthy lifestyles in the rapidly changing business environment.ColorBlue, the color of Dongwon Group,
symbolizes modernity, friendliness and
confidence. Dongwon Blue is linked with
the previous symbol color, navy blue,
inheriting the heritage of Dongwon.WordmarkThe rounded and sophisticated font specially developed for Dongwon Group indicates that Dongwon Group is a friendly corporate group. The bold font shows that Dongwon Group has a firm corporate foundation based on its rich heritage.

Brand NameDongwon, the brand name of the company,
represents the effort to create new value
in the far east, as well as its pioneer role
as an East Asian global company.
This also reflects the successful application
of technology to modern life. IdentityThe identity of Dongwon consists of the wordmark
and the symbol called “Global Dongwon.”
Two elements, combined together,
express the core value of Dongwon Group. SymbolThe symbol of Dongwon Group was designed
to promote the fact that Dongwon Group is a worldwide
company providing broad services
and products in all sectors of the society,
aiming to enrich every moment of life.

LOGO TYPE

The logotype is a combination of the wordmark
and the symbol of Dongwon, and is to be used
as a unique logo indicating the brand of
Dongwon Group. The two components shall
be used together at all times.
The logotype of Dongwon is powerful and unique.
The signature and the symbol of Dongwon
are combined to display innovative and dynamic
movements. Dongwon Blue and Dongwon Light
Blueare used to indicate the businesses of
Dongwon stretched beyond the horizontal line.

SIGNATURE

For reproduction of the CI, the digital master artwork
shall be used.
Recreation or modification of the
logo shall be prohibited.

COLORS

  • DongWon Blue color definition pantone 300C , CMYK C100 M42 Y0 K0 , RGB R0 G101 B189 , HTML 0065BDDongWon Light Blue color definition pantone 2995C , CMYK C60 M0 Y4 K0 , RGB R0 G169 B224 , HTML 00A9E0
  • DongWon Blue color definition pantone 300C , CMYK C100 M42 Y0 K0 , RGB R0 G101 B189 , HTML 0065BDDongWon Light Blue color definition pantone 2995C , CMYK C60 M0 Y4 K0 , RGB R0 G169 B224 , HTML 00A9E0

Passion&Challenge , Expansion , Frontier , Innovation , Growth, Globalization. THE CORPORATE IDENTITY SYSTEM OF DONGWON SYMBOLIZING GROWTH AND SUSTAINABILITY

twitter facebook print url copy